1. Directory Submission
Even those who are new to search engine optimization know that a directory submission is one of the easiest ways to build links. Directory submission involves submitting details of your website including titles and descriptions about your product/service to online directories. This helps to get links with relevant anchor texts placed under relevant categories. There are many free and paid directories available online. All you have to do is submit your link and add details about it. You will get links form relevant categories in these directories.
2. Article Submission
Article submission involves writing articles related to the theme of your site and submitting to article directories. By doing this, you will get permanent one-way links from these directories. In addition to that, your article will be put under the most relevant category as well. Now only will you be getting a link, you will also be reaching out to more people. Visitors of that article site will get to know about your site and may even link to you if they think you are an authority figure and like your site.
3. Social Bookmarking
Social bookmarking lets you store, organize and manage your sites of interest on a public bookmarking site, instead of on your computer. As long as you’re logged on to the Internet, you can access and share these bookmarks from anywhere in the world. Once you bookmark with social bookmarking sites and people find your content exciting, they will save it and share it with others. Your bookmark moves to the front pages of the category or site and you’ll soon see the increase in traffic.
4. Forum Posting
Forum posting means visiting online forums that have topics related to your site and participating in the discussions. People usually visit forums to hold discussions with other like-minded people. Forums give you an opportunity to build relationships and build your credibility but if you start promoting your link too much and contribute little, you’ll be considered a spammer and you might be at risk of getting banned from the forum.
5. Guest Posting in Other Blogs
Guest posting in blogs is one of the best ways to build your brand and site popularity. You get a much wider audience and get links from really powerful sites. It is also a great way to build contacts in your industry. The traffic and exposure you receive is great compared to what you can usually generate from a new site. You can get backlinks, get new readers, get offers from other blogs and increase your traffic with this.
6. Press Releases
Some people think submitting press releases is a boring old way of trying to optimize your site. However, if the release is written well, the search engine optimized press release can prove to be one of the most effective ways to deliver news of events taking place within your company or industry. Press Releases are also picked up by Google faster. Usually you’ll find press releases on top of the search engines faster than the usual articles.
7. Social Networking Sites
An active Social Networking campaign such as using platforms like Twitter, Facebook and Linkedin can serve you well in driving traffic. Sometimes, the links are ‘No follow’ but the exposure and interaction you gain with potential customers is extremely valuable. If they like what you are discussing and find your information or products interesting they can help spread your word for you.
So that’s that! These are just some of the basics under off-page optimization and link building.
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