I: ON PAGE OPTIMIZATION
- Use keywords in the page title.
- Use different title and meta tags for each page.
- Use file names that contain key phrases. For example www.justklicks.com/search-engine-optimization.php
- Use keywords in the 'anchor text' links.
- Use alt tags to fill all of the images and title of the links.
- Do not use underscores in long file names, use hyphens (-).
- Use headers (h1, h2, h3) to define the content and importance placed on these keywords.
- Use best technology for the page to load faster and the user does not have to wait.
- Use site map (for the user), other XML (for search engines)
II: PROVIDE ORIGINAL & QUALITY CONTENT After Google Panda Update content is termed as King to rank higher on the search engines. Be careful about the density of keywords and phrases and maintain a balance between what visitors and search engines looking for.
You should provide original content or information.
Content should provide complete and comprehensive coverage of the topic.
The content should be something that you would want to share or recommend.
III: KEEP UPDATING YOUR SITE The more often search engines index websites continually changing content, so if we keep quality content, and creating a level of acceptable data, the climb in the search engines will be faster.
IV: SOCIAL NETWORKING SITES & BLOGS It is important to create a virtual community that generates changing and dynamic content for your website. This is basically to manage and maintain a blog or be a member of a social networking site like Facebook, twitter & linkden.
You can optimize your social media profiles for search by following below steps :
Be active – Keep updating your social profiles like you do with blogs and websites.
Engage with your followers & fans - Engaging with others will keep your profile updated.
V: ARTICLES, CLASSIFIEDS, FORUMS Write articles, reports, comments on other websites and give feedback in forums ....& add a link of your website where ever you post articles or write your feedback.
VI: PROMOTE YOUR WEBSITE You need to always talk about your blog or website. Organizing online contests giving a prize for the best web design, or the best design for a logo, always gives publicity to the organizer. So use your own ways to be famous as this will increase traffic to your website.
VII: OFFLINE PROMOTION OF YOUR WEBSITE Publish about your website or blog in newspapers, magazines, etc., Attend conferences and seminars. If somebody read your article in the newspaper is very probable that visits your site. Word of mouth is still an effective technique to promote your website.
VIII: TRACKING PERFORMANCE OF KEYWORDS Keep monitoring the traffic generated by your website. Use Google Analytics for the same. You can know about the low-performing keywords & eliminate them.
But be cautious as changing keywords may take a long time to be noticed, for better or for worse, and you have to analyze the results well before embarking on a radical change.
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