Monday, 4 September 2017

On-Page SEO (2017 Update)

On-Page SEO: Plan of a Perfectly Optimized Page (2017 Update) 

When it comes to on-page SEO, we are sure you’ve heard enough about meta tags and keyword density for one lifetime.
Here is a simple checklist that will bring in more search engine traffic from every piece of content that you publish:

1. Use SEO-Friendly URLs
Google has stated that the first 3-5 words in a URL are given more weight. So make your URLs short and sweet. And always include your target keyword in your URL.
Avoid ugly URLs: justklicks.com/p=123
Or long URLs: justklicks.com/8/6/16/SEO/on-page-seo-is-so-amazing-omg-its-the-best
2. Start Title With Keyword
Your title tag is the most important on-page SEO factor. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
3. Add Modifiers To Your Title
Using modifiers like “2017”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.
4. Wrap Your Blog Post Title in an H1 Tag
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set.
5. Dazzle with Multimedia
Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site.
6. Wrap Subheadings in H2 Tags
Include your target keyword in at least once subheading and wrap it in an H2 tag.
7. Drop Keyword in First 100 Words
Your keyword should appear in the first 100-150 words of your article.
8. Use Responsive Design
Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Website Design.
9. Use Outbound Links
This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.
10. Use Internal Links
Internal linking is SO money. Use 2-3 in every post
11. Boost Site Speed
Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Make sure your site doesn’t take more than 4 seconds to load. You can easily check your site’s loading speed using the excellent GTMetrix.com. 
12. Sprinkle LSI Keywords
keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.
13. Image Optimization
Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text.
14. Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content.
15. Post Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.
16. Boost Dwell Time
If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading.

Thursday, 31 August 2017

5 Social Media Marketing Secrets 2017

Here are five social media marketing secrets that every marketer needs to know.

1. There’s no predictable pattern for success

Increase your number of posts per week or write blog posts more frequently won't always work. Every Social Media Marketing (SMO) Company is unique, as are the problems they're trying to solve, and the characteristics of the audience they want to attract. Additionally, social media platforms are constantly evolving, and with them the behavior of audience groups. There's no plausible way for one formula to produce brilliant results for every single business.
Here is a short list of four such tools.

  1. Google Analytics is a great way to study and optimize your social media efforts. By determining which platforms drive most of your conversions, you can make an informed choice on where to invest your time and money.
  2. Content curation app DrumUp is a quick source for content to fill in your engagement gaps. Its online content reserve option and advanced scheduling (with creation of account groups for multiple account management) are great time-savers.
  3. Social monitoring tool Social Mention helps monitor brand mentions, competition and important keywords. Their sentiment analysis option, in particular, is great for brand reputation gauging and management.
  4. Image optimization app PicMonkey is the ultimate destination for images. Not only does the app have canvases to choose from for different usage, but there are also pre-made templates with background and font styles for each of them.

2. High ROI requires an engaged following

The target for any Digital marketer, on social media or otherwise, is ROI - unless you can justify your spend, marketing on any platform is pointless. One of the first barriers to this, in social media terms, is building a following. Unlike TV or radio where you advertise based on viewership that already exists, on social media you begin posting content to attract that viewership before you can expect any real results. 
The hard truth is that, initially, no matter how brilliant the content is, your engagement levels will probably be low. Consistency in content quality and frequency, over time, and when paired with the right strategy, is the path to respectable social ROI.

3. A documented and intentional content plan is crucial

To get past that first barrier of building an engaged following, a content marketing plan is essential. According to this study, 70% of Digital Marketing Company lack a content marketing strategy that's consistent.

What makes content effective?

1) Relevance to your audience (Do your research)

2) Effective storytelling (Hire the right create people)

3) The ability to trigger the response you desire (Fail fast and learn from experience)

4. Word of mouth can be generated in less traditional ways

Companies have always channeled promotional messages and marketing models through their employees (offline referral based marketing). What most marketers still fail to realize is the tactic works equally well on social media. In fact, considering the virality of social media, referral or employee based marketing could provide even more effective results.

Who can generate word of mouth for your brand on social media?

  • Customers, employees, partners and fans. Building relationships with people is a pre-requisite for running any type of business. Extending these relationships to social media has benefits beyond simple measurement.
  • With customers, you could collect and share testimonials or success stories on social media (guide to user generated content).
  • With employees you could create an exciting employee advocacy program around promoting your company content (employee advocacy guide).
  • With partners you could initiate mutually beneficial social media marketing partnerships.
  • With influencers you could request them to help you gain visibility in exchange for a fair payment (influencer marketing guide).

Word of mouth is powerful because of the increased visibility and credibility it affords your brand, and cannot be compared to traditional marketing (self-promotion). Also note that people are more enthusiastic when they're involved themselves.

5. Data is only as valuable as your interpretation of it

Data is the holy grail of marketing for many marketers, but unless you're capable of comprehending that data and drawing actionable insights from it, it'll remain little more than a bunch of numbers.

There's only so much that data, itself, can do. For instance, there are algorithms that can read comments, identify positive/negative words and tag them as relevant - but no algorithm can accurately depict how people feel about your brand.

Your entire strategy can't rely on data alone. The best approach is to assimilate data, apply other, relevant insights and build the rest of your strategy based on your experience and understanding of your audience.

The better you get to know your audience, the more beneficial it'll be for your business - in fact, unless you personally interact with them, you'll find your growth on social media limited.

Give social media its due, but see it for what is - a medium - and focus on connecting with the people on the other side of that medium. That's undoubtedly the best perspective for success on social media. 

Monday, 28 August 2017

SEO Company Lucknow

We have been thought leaders, innovators, and pioneers on the forefront of search engine optimization, search engine marketing, web design, and social media in Lucknow. SEO Company Lucknow is committed to providing solutions that will help our clients grow. Our SEO experts will work with you to bring more calls to your business, increase sales, brand visibility and market position. At Best SEO Company Lucknow, our priority is to help your business grow, this means increasing the traffic to your site and raising the awareness of products or services by advertising. To achieve this, we hire highly qualified specialists in their respective fields that not only meet our specifications, but also bring something extra to the table. We feel that only through hiring people who can improve the company can the quality of our service continue to increase. We understand Internet marketing and continuously evolving and improving, and so we work hard to keep up–to–date with the latest tools and developments in order to give our clients an edge on the competition. We are prepared to work with our clients to maximize their potential, and let the ensuing results speak for themselves. We pride ourselves on the quality of our work and the results that they bring. Let our success become your success.

Monday, 21 August 2017

SEO Service - SEO company in Lucknow

SEO Service

In present scenario SEO is an effective tool that gives highest return on your investment as far as online business is concerned. 
SEO is the process of getting genuine traffic to your website through organic and natural search results on search engines
SEO assists in improving online presence of your website that will help create brand awareness, boost quality incoming traffic to site, and result in high sale volumes.
Online business is a competitive place and it is getting tougher every day. If you want to alwayes top on the search engine you need solid SEO technique to get your site to the top of the search result. As we are one of the reputed SEO Company in Lucknow. Our technical team will optimize your website with efficient and proven SEO techniques that drive attention on your website and attract highest level of targeted audience and organic traffic.

Who are we?

We are one of the leading, reputed & Best SEO company in Lucknow. We have placed many clients up in search engine on top positions with long lasting results. We are specialized digital marketing agency with main focus on Search Engine Optimization (SEO), Social media Optimization (SMO) , Search Engine Marketing, Local business listing, Facebook Page Management, Graphics Designing etc. We offer wide range of digital marketing services which is proficiently designed to fit your online marketing budget and fulfill you expectations.
contact us: +91 8181000018

Saturday, 12 August 2017

What are DA and PA?

Domain Authority (DA) and Page Authority (PA) metrics provide useful information about your site position and sites of your competitors. These are scores that predict your site ranking success. They help you track your success and compare your site to sites of your competitors. The metrics were developed by Moz. Since Google stopped to display site’s PagePank, DA and PA are used by SEOs as number one metric to know how competitive a site is in Google.

Why Do You Need to Check Domain Authority and Page Authority of Your Site?

Factors that affect DA and PA
DA and PA metrics are almost dependent on the links pointing to your website. So, the first thing which you should pay attention to is link profile of your site. Links pointing to your website should contain relevant keywords and be from high-quality websites with high DA and PA.
It is essential to check Domain Authority and Page Authority from time to time to know if your site has links from low-quality, spam sites with a poor reputation.
About our 
we are top seo company in Lucknow provide a complete SEO services. We optimize your website through on Page Seo ( Image Optimization, link, Content, keyword search...etc.). we list your website on top rank directory and link build for generate traffic on your website. 
If you want to grow your business online select our services SEO, SMO, Facebook page promotion, website designing or hole Digital Marketing services. contact us: +918181000018


Wednesday, 19 July 2017

Link Building Techniques 2017

There are many ways to get inbound links. A few links to your site from reputed, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links. I’d advise you to not to participate in an automated link exchange program as you’ll be automatically exchanging links with all sorts of low quality and unrelated sites. Here are some seo tips for direct link building:
1. Directory Submission
Even those who are new to search engine optimization know that a directory submission is one of the easiest ways to build links. Directory submission involves submitting details of your website including titles and descriptions about your product/service to online directories. This helps to get links with relevant anchor texts placed under relevant categories. There are many free and paid directories available online. All you have to do is submit your link and add details about it. You will get links form relevant categories in these directories.
2. Article Submission
Article submission involves writing articles related to the theme of your site and submitting to article directories. By doing this, you will get permanent one-way links from these directories. In addition to that, your article will be put under the most relevant category as well. Now only will you be getting a link, you will also be reaching out to more people. Visitors of that article site will get to know about your site and may even link to you if they think you are an authority figure and like your site.
3. Social Bookmarking
Social bookmarking lets you store, organize and manage your sites of interest on a public bookmarking site, instead of on your computer. As long as you’re logged on to the Internet, you can access and share these bookmarks from anywhere in the world. Once you bookmark with social bookmarking sites and people find your content exciting, they will save it and share it with others. Your bookmark moves to the front pages of the category or site and you’ll soon see the increase in traffic.
4. Forum Posting
Forum posting means visiting online forums that have topics related to your site and participating in the discussions. People usually visit forums to hold discussions with other like-minded people. Forums give you an opportunity to build relationships and build your credibility but if you start promoting your link too much and contribute little, you’ll be considered a spammer and you might be at risk of getting banned from the forum.
5. Guest Posting in Other Blogs
Guest posting in blogs is one of the best ways to build your brand and site popularity. You get a much wider audience and get links from really powerful sites. It is also a great way to build contacts in your industry. The traffic and exposure you receive is great compared to what you can usually generate from a new site. You can get backlinks, get new readers, get offers from other blogs and increase your traffic with this.
6. Press Releases
Some people think submitting press releases is a boring old way of trying to optimize your site. However, if the release is written well, the search engine optimized press release can prove to be one of the most effective ways to deliver news of events taking place within your company or industry. Press Releases are also picked up by Google faster. Usually you’ll find press releases on top of the search engines faster than the usual articles.
7. Social Networking Sites
An active Social Networking campaign such as using platforms like Twitter, Facebook and Linkedin can serve you well in driving traffic. Sometimes, the links are ‘No follow’ but the exposure and interaction you gain with potential customers is extremely valuable. If they like what you are discussing and find your information or products interesting they can help spread your word for you.

So that’s that! These are just some of the basics under off-page optimization and link building. 

Best Seo Company in lucknow
Best Seo Services in Lucknow.    

Best SEO Technique Use SEO Company Lucknow

Best SEO Technique Used SEO Company Lucknow

 I: ON PAGE OPTIMIZATION

  • Use keywords in the page title.
  • Use different title and meta tags for each page.
  • Use file names that contain key phrases. For example www.justklicks.com/search-engine-optimization.php
  • Use keywords in the 'anchor text' links.
  • Use alt tags to fill all of the images and title of the links.
  • Do not use underscores in long file names, use hyphens (-).
  • Use headers (h1, h2, h3) to define the content and importance placed on these keywords.
  • Use best technology for the page to load faster and the user does not have to wait.
  • Use site map (for the user), other XML (for search engines)

II: PROVIDE ORIGINAL & QUALITY CONTENT After Google Panda Update content is termed as King to rank higher on the search engines. Be careful about the density of keywords and phrases and maintain a balance between what visitors and search engines looking for.
You should provide original content or information.
Content should provide complete and comprehensive coverage of the topic.
The content should be something that you would want to share or recommend.

III: KEEP UPDATING YOUR SITE The more often search engines index websites continually changing content, so if we keep quality content, and creating a level of acceptable data, the climb in the search engines will be faster.

IV: SOCIAL NETWORKING SITES & BLOGS It is important to create a virtual community that generates changing and dynamic content for your website. This is basically to manage and maintain a blog or be a member of a social networking site like Facebook, twitter & linkden.

You can optimize your social media profiles for search by following below steps :

Be active – Keep updating your social profiles like you do with blogs and websites.
Engage with your followers & fans - Engaging with others will keep your profile updated.

V: ARTICLES, CLASSIFIEDS, FORUMS Write articles, reports, comments on other websites and give feedback in forums ....& add a link of your website where ever you post articles or write your feedback.

VI: PROMOTE YOUR WEBSITE You need to always talk about your blog or website. Organizing online contests giving a prize for the best web design, or the best design for a logo, always gives publicity to the organizer. So use your own ways to be famous as this will increase traffic to your website.

VII: OFFLINE PROMOTION OF YOUR WEBSITE Publish about your website or blog in newspapers, magazines, etc., Attend conferences and seminars. If somebody read your article in the newspaper is very probable that visits your site. Word of mouth is still an effective technique to promote your website.

VIII: TRACKING PERFORMANCE OF KEYWORDS Keep monitoring the traffic generated by your website. Use Google Analytics for the same. You can know about the low-performing keywords & eliminate them.
But be cautious as changing keywords may take a long time to be noticed, for better or for worse, and you have to analyze the results well before embarking on a radical change.

Best SEO Company
Best Social Media Marketing Company

Tuesday, 4 July 2017

Best SEO service from top SEO company in Lucknow

Best SEO service from top SEO company in Lucknow


We are the top SEO company in Lucknow and we provide services to entire India as well as we have ranked several websites from out of India. Our SEO service is based on all search engines latest updates which help websites to perform well among all competitors. Our SEO service guaranteed for better ranking on the first page. We will research your keywords and your competitor's site with estimated time to come on the first page as well as to beat your competitors. We guarantee for the best SEO package in Lucknow. You can provide any competition of keywords to rank or we can suggest most profitable keywords for your website. We provide social media optimization with all packages as these are very important for all types of websites. 

Monday, 3 July 2017

5 ways to Boost your Post

5 ways to Boost your Post

If You want to get maximum likes and shares for your business write ups or Post. Social media is the best place for a comfortable spread via likes and shares of your pages.

Choose a Social Media to post your content – You need to tally your target market with the need and desires of your customers and accordingly choose the social media to connect with them.
Build engaging post – Add pictures or videos to make your post appealing to the audience. 
Insert an eye-catching image – An image that will make your follower ‘awwh’ or laugh out loud or shed a drop of tear. Keep it engaging as well as of a smaller version so that people gets a clear view from their phones.
Share a cause – Something like; ‘your one like will can help the little girl to fight her cancer.’ This heart-wrenching post will break the record of likes in 24 hours.
Use different titles – Intriguing titles will decide whether the article will be opened or not.
To know more about SEO and digital marketing, stay tuned with us at JustKlicks.


Wednesday, 21 June 2017

Digital Marketing Trends (2017)

Digital Marketing Trends (2017)

These Days Digital Marketing has emerged as a more effective marketing strategy.It means marketing through digital technologies and reaching out to a large number of people to convert them into potential customers. There are companies involved in managing Digital Marketing Campaigns for the businesses and this field has grown up as an important segment in the field of marketing. It has totally changed marketing strategies in India even in Lucknow also. There are lots of Digital marketing Company or service providers are available in Lucknow who have given their efforts to establish this field in the city of Lucknow and contributed towards the growth of business environment. We are Top Digital Marketing Company offer quality SEO Services, SMO, Website Designinghttp://justklicks.com/web-development-in-lucknow.php and Graphics Designing Servicess in Lucknow


Digital marketing techniques – 

There are various techniques used for digital marketing but, some of the most used techniques are as follows – 

  • Content Marketing - It is creation of effective, valuable and consistent content which is distributed to clearly defined audience to gain profit out of it. Various digital marketing company in Lucknow, India are involved in content marketing. They provide services in effective content writing. 
  • Social Media - It is marketing through which social sites like Facebook, Instagram , Twitter are used to promote the product and attracting customer by using these sites. 
  • Marketing Automation – it is a technique in which software designed to approach customers through multiple channels again and again such as emails websites etc. 
  • Mobile Marketing – In today’s world mobile has become an essential part for everyone. It is a medium through which customers can be approached directly. Mobile app development and email templates play an important role in mobile marketing. There are companies involved in providing digital marketing services in that they manage all the email campaigns of the companies ran for marketing purpose. 
  • SEO – Search engine optimization is an important part in digital marketing. It diverts huge number of viewers towards the targeted sites for which online marketing strategy is prepared. Digital Marketing Agency is hired for SEO activities. There are many SEO Company in Lucknow providing SEO services in the growth of business either small or large scale. 
  • Paid per click – It is a recent technique used for the promotion of sites. This helps in business to plan their budget for online advertisements. 
  • Display Advertising – It is a online marketing strategy which involves text, video, images and audio to be displayed for the business to be promoted online. These displays are done over different sites, Facebook, twitter etc. 


The above mentioned trends are followed these days in Digital Marketing though it is a vast field and many techniques are followed to manage marketing services. It has provided a more analytical study towards marketing efforts done by businesses to plan and built up a strategy business growth.

Visit Other Post:
SEO Company in Lucknow
SEO Services Lucknow

Saturday, 3 June 2017

Top SEO Company in Lucknow

JustKlicks, a Top SEO Company in Lucknow with widely recognized as one of the best in the Digital Marketing industry. We use white hat Technique & high quality SEO Service and has set a new industry standard. SEO services is the most cost-effective way of attracting customers to your website. We provide clients with high quality online marketing campaigns, and always strive to deliver excellent customer service. When you decide on a SEO company to aid you with your optimization wants, you are going to have an additional advantage because the experts are always current with the guidelines and know what strategies are best to apply to secure you the search engine optimization value which you’re searching for. You decide that hiring the top SEO company isn’t an option, this might be because of the budget. A professional Seo company will guarantee high quality leads to quick moment. Thus, if you need to Seo service and you find a Top SEO Company in Lucknow as a way to raise your SERPs, then contact Us.

  1. Organic Search
  2. On-Page SEO
  3. Link Building

Friday, 2 June 2017

SEO Services in Lucknow

SEO Services in Lucknow

SEO improve your website visibility over search engine like google, yahoo, bing...etc as well as on an internet platform via organic or unpaid way. If you want to sell your products or services online, SEO Services can help you to reach your customer who would love to purchase your services or products. SEO Services helps to improve your website visibility on search engine and people who want to buy your product or services go to your website. 
If you Need to improve our website visibility over search engine contact Top Seo Company in Lucknow. JustKlicks is offering you the most excellent and most efficient SEO Services Company in Lucknow for your Business website. Seo Company Lucknow understands your business needs comprehensively. 

Importance of SEO services

SEO is capable of getting your website in demand over internet by bringing in visitors on a large scale. SEO is used to show your website in the unpaid search engines and improve the ranking of your website. We are Best SEO Company in Lucknow offer best SEO services that assist your website to get great business leads and good traffic. SEO is the easiest way to build a brand image for your business.
1-Increase The Traffic Rate for the Website
2-Enhanced Revenue Output
3-Minimum Investment
4-Produce Capable Leads
5-Improve The Rank Of the Website

Thursday, 1 June 2017

Increase Your SERP With Best Seo Company in Lucknow

Increase Your SERP With Best Seo Company in Lucknow 

If you want to gather number of prospective audience towards your online business? SEO is the best technique to improve your rankings in SERP & increase your traffic to your site. you need an SEO Company that will help you to increase your effective online presence, conversion rate, and automatically proffer you higher ROI. JustKlicks is an SEO Company in Lucknow that has a complete solution for your need. We have best team that can help you to create a platform where you can start your online business as well as boost it. We are top SEO Company in Lucknow and knows how to enhance your brand values and awareness. Our aim to provide Best search engine optimization services to help our clients and become listed higher rank on the search engines. We specialize in bringing your website to the top results of the search engines through quality search engine optimization(SEO) services in Lucknow. Being the Top SEO Company in lucknow, justklicks is fully equipped with latest search engine optimization techniques and latest knowledge to make sure the top rankings on the search engines. Rankings and traffic are extremely important metrics and are central to tracking the success of an SEO campaign!

Thursday, 13 April 2017

Digital Marketing Services Lucknow

Digital Marketing Services Lucknow (SEO, PPC, SMO, Website) 

Digital Marketing Company  Justklicks provide services with several options for increasing traffic to their website through the use of cost-effective measures that have proven effective in generating more leads for the companies and firms of our clients. A social media presence that doesn’t only attract your prospects but also improves the branding and reputation of your business. We specialize in SEO Services & Social Media Marketing Services
We are provide following Digital Marketing Services that are listed Below. Click on any topic below to find more information about a specific service that matches your need:

  1. Web Development 
  2. Website Design
  3. Hosting
  4. CMS Website
  5. ECommerce Website
  6. Landing Page Optimization
  7. SEO Services (On Page SEO / Off Page SEO)
  8. Social Media Marketing (Facebook Page Promotion)
  9. Pay Per Click

Contact today Best Digital Marketing Company in Lucknow for schedule a free consultation to discuss how our Digital Marketing services can benefit your online marketing needs.

Tuesday, 11 April 2017

How to Post on Social Media

Social Media Marketing basics that apply to multiple Social Media platforms, like what to post, when to post and how to attract leads from social media. How hashtags work on Facebook, Pinterest, Instagram, and Twitter. You'll also find tips for networks that don't have their own category here, like LinkedIn and Google+. We are Top Digital Marketing Company offer complete SEO Services & Social Media Marketing Services in Lucknow. We share you tips for Social Media Marketing
1- Don’t Just Promote
2- Post What YOU Would Want to Read
3- Create Titles That Grab Attention
4- Understanding the Value Proposition
5- Always Deliver on Your Promise
6- Make Your Followers Feel Important
7- Give Back to the Community
8- Be Personal, Where Appropriate
9- Promote Your Social Media on Your Blog
10-Show the lifestyle that your customers want!
11- Respond and Engage - respond to comments and questions!
12- Be Consistent- Once you have created a pattern, stick to it!
13- Experiment With Other Types of Content
14- Choose Your Channels- 
15- Take Advantage of New Technologies
16- Create a Professional Brand
17- Use Advertising
18- Work With Partners and Influencers
19- Use Contests and Other Events
20- Offer Discounts
21- Understand the Psychology of Sharing
22- Make Great Quality Posts- write great content and present it well.
23- Learn to take high-quality photos to help you to grab attention
24- Build true fans and your business will thrive like never before!

Friday, 7 April 2017

Do you need to generate leads for your business?

We all have heard a lot about lead generation and it is one of the most important components in digital marketing. But the reality is that not all businesses require lead generation. Some businesses cannot survive without leads. Do you need lead generation if you are selling to businesses? (B2B). Or do you need lead generation for things that are high in price. Does it makes sense in B2C businesses?

Let's find out.....
But what's a Lead in the first place?
Why do we call a lead a 'Lead'?
A Lead is nothing but a set of contact information of a potential customer. It is called a lead because it "leads to a sale". Leads can be just email ID, or with phone numbers or with a whole lot of information. In all cases, this contact info will lead us to a sale. A lead is not required for very small ticket items or commodities. You can't generate leads for people interested in buying chocolate bar and you can't invest your time in trying to call them and convince them to buy. Simple products, low priced items and commodities do not need customer education. The sales cycle is short and people buy on impulse. So there is no lead generation required. Branding and advertising will expand the reach and if there is good market positioning, the sales will happen automatically. However, if you have a product or service that is new in the market, needs customer education, then you need to generate the lead, nurture the lead and convert the lead into a paying customer. A 2kg gold bar, though costing as much as a home, is a commodity. There is no need to convince a customer to buy it. If the customer wants it, he will buy it. There is no customer education needed here. There are no features in it. However an apartment unit is a complex product. A customer needs to evaluate his needs vs. the offering to make a buying decision. Here a support of a sales man is required. A salesman can communicate with the customer only if he has the contact information (the lead). The potential customer is also ok sharing his contact information because he needs more information before making a buying decision. He/she will fill up a lead form in a landing page to get more information online or via a phone call from a sales person. Similarly for automobile sales, especially cars, lead generation and sales cycle is important. In the automobile market, leads are generated with test ride requests. Someone who fills up a form to request a test ride is a potential customer.
Then the lead goes through different stages before becoming a customer. 

The stages will be like:
- Test ride requested
- Sales person contacted
- Test ride scheduled
- Test ride done
- All questions answered
- Family convinced with the car
- Financial arrangements done
- The SALE!

When it comes to B2C, lead generation ends with automobiles and home purchases because they are the biggest ticket items a consumer will buy in his/her lifetime. Almost all B2B sales require lead generation as long as they are not commodities. Very complex sales such as SpaceX selling to NASA, or an IT company winning a multimillion contract with a bank, have very long sales cycles and multiple sales people are involved in the sale. It makes sense because the sale price is big enough to justify the time spent by many professionals.

I hope you understood why lead generation is required in the first place. In the next post I will tell you about Lead Scoring and why lead scoring is important.

Thursday, 23 February 2017

List Of Free Seo Tools To Boost Your Website Performance

SEO tools help you in your daily SEO work. We are Top SEO Company in Lucknow provide SEO Services in Lucknow. Here We tola about Seo tools who help you gain time and optimize your website rankings.

#1 Google Page Speed Insights

The page speed refers to the time your web browser takes to load a page on a device. A slow loading page can affect how your website is ranking. A low page speed can also increase your bounce rate since your visitors will just go away if it takes too much time to display an information. Google PageSpeed Insights offers insights about your page speed starting from a URL of choice. The PageSpeed score ranges from 0 to 100 points. A score over 85 shows the page is performing well.

#2 Google Analytics

Google Analytics gives you feedback about your website performances. From a range of parameters, the app draws a clear insight about your traffic and where it comes from, your audience features, the type of device used and other useful informations. You will access all the informations you need to monitor your website performances and your ROI.
Which topics are hot on the web? What are people talking about and searching? Google Trends allows you to seek keywords by popularity, compare them and get insights. These insights will help you to know on which segment you should focus on and to decide which keyword are the most relevant for your activity or product.
Keyword Tool provides a variety of long-tail keywords suggestions based on one keyword. The free version can be very useful for your content strategy and for organizing your keyword optimization. You can search your keywords by country and on different search engines.

#5 Siteliner

Duplicate content is an obsessive fear for any SEO manager. Siteliner finds out if there is any duplicate content on your website . Type in your URL and the app shows you clear results of what is duplicated inside of your blog and displays insights about your links. You can access details to see more precise information.

#6 Copyscape

As Siteliner, this free SEO tool detects duplicate content but outside of your blog. It tells you if there is any plagariasm of your content on other websites.
Google Webmaster Tool gives you feedback about your SEO by offering data, tools and diagnostics. It helps you respect the Google guidelines. 
Google Keyword Planner a great partner for your Adwords strategy or simply just to know what keywords people are looking for. Google will sort out data about monthly search volumes, competition, suggested terms, etc.
This very comprehensible and intuitive free SEO tool offers an overlook about your global SEO: speed, tags, keywords, social signal, links and even a competitor comparison.
The Moz Toolbar is a browser extension that provides important SEO metrics on search engine performances of every page you visit like Domain Authority and Page Authority and much more.

#11 SEO keyword tool by SEOmonitor

The tool comes in handy whether you want to analyze your website’s performance, a prospect, or any competitor. SEOmonitor’s free keyword tool allows you to check your keywords’ current ranking on any Google TLD, their search volume, keyword opportunity and difficulty level. The opportunity level of each keyword is calculated against your entire list and for the specific website you are monitoring. Its value varies from 1 to 10, 1 indicating the keywords that are less likely to reach the top in SERP, while 10 represent the ones that require the least effort to maximize the revenue they bring. The difficulty level calculates how much effort you need to put in so you can outrank your competitors and reach the Top 3.
The SEO audit solution has also developed different free SEO tools that let you optimize your on-page and technical SEO.
It offers:
  • An entity detector
  • An Open Source Log Analyzer
  • A onpage SEO audit Chrome extension
  • A payload analyzer
  • A HTTP headers detector

#14 OnCrawl

OnCrawl crawls your website and provides comprehensive analytics for your Onsite SEO. This tool crawls the entire content of a website and then provides comprehensive analytics regarding SEO elements like:
HTML quality: Titles, Descriptions, H1 tags, H2 tags, Open Graph, Twitter Cards, etc. …
Performance: Load time, Weight.
Architecture: Internal structure, Inlinks, Outlinks, Popularity flow…
Content: duplicates and near duplicates, word count, n-grams, Schema.org.


Saturday, 18 February 2017

How to Start Branding Your Business

Branding your business and designing your brand’s visual identity are two separate steps in your overall brand experience. Branding your business is easy if you know exactly how to do it. We are a Top Digital Marketing Company offer Best SEO Services, SMO Service, Website Designing..etc in lucknow. We help to begin your brand journey. From understanding your brand’s history, to defining who you are and what you stand for, to beginning your brands visual identity and exploring new ways to expand your brand.
How to Brand Your Business?
1- Business cards
2-Letterhead/Company Stationary
3-Logos
4-Taglines
5-Resum├ęs
6-Portfolio
7-Website (with a relevant domain name)
8-Your favicon 
9-Your About page
10-a freebie to build your email list
11-Your email address
12-Your email signature
13-Using Social Media for Business Branding
14-Proper Business Logo in photos and videos.
15-Blog comments
16-Branding Using Hashtags