Monday, 4 September 2017

On-Page SEO (2017 Update)

On-Page SEO: Plan of a Perfectly Optimized Page (2017 Update) 

When it comes to on-page SEO, we are sure you’ve heard enough about meta tags and keyword density for one lifetime.
Here is a simple checklist that will bring in more search engine traffic from every piece of content that you publish:

1. Use SEO-Friendly URLs
Google has stated that the first 3-5 words in a URL are given more weight. So make your URLs short and sweet. And always include your target keyword in your URL.
Avoid ugly URLs: justklicks.com/p=123
Or long URLs: justklicks.com/8/6/16/SEO/on-page-seo-is-so-amazing-omg-its-the-best
2. Start Title With Keyword
Your title tag is the most important on-page SEO factor. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
3. Add Modifiers To Your Title
Using modifiers like “2017”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.
4. Wrap Your Blog Post Title in an H1 Tag
The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your blog post title. If that’s the case, you’re all set.
5. Dazzle with Multimedia
Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site.
6. Wrap Subheadings in H2 Tags
Include your target keyword in at least once subheading and wrap it in an H2 tag.
7. Drop Keyword in First 100 Words
Your keyword should appear in the first 100-150 words of your article.
8. Use Responsive Design
Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Website Design.
9. Use Outbound Links
This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.
10. Use Internal Links
Internal linking is SO money. Use 2-3 in every post
11. Boost Site Speed
Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Make sure your site doesn’t take more than 4 seconds to load. You can easily check your site’s loading speed using the excellent GTMetrix.com. 
12. Sprinkle LSI Keywords
keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.
13. Image Optimization
Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text.
14. Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content.
15. Post Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.
16. Boost Dwell Time
If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Increase your average dwell time by writing long, engaging content that keeps people reading.